Welcome to Harper Motors


On behalf of our entire staff, we would like to welcome you and thank you for visiting our website. We've been offering superior sales and service for our valued customers for over 100 years. As the largest Ford Dealership on the North Coast we are committed to serving our friends and customers and look forward to hearing from you.


Harper Motors is proud to be one of America's oldest automobile dealerships. Established in 1912 in Eureka, California, we are a true family business. Founder, Harvey M. Harper, traveled from Arizona to Eureka with his family in a 1912 Ford Model-T to settle and begin his Ford dealership in downtown Eureka, located approximately 250 miles north of San Francisco. Today, great-grandson Trevor Harper oversees the operation that has been serving the North Coast for over 100 years. The dealership is located between the cities of Eureka and Arcata on Highway 101 along California's scenic north coast. Harper Motor's trademark 1947 Alan Herschell carousel is visible from the freeway and entertains young and old alike.


Please click here to contact us or visit us 2 miles north of Eureka, look for the Carousel.