High quality services provided by Factory-Trained Technicians. Our Dealership uses the industry's best Factory-Trained Technicians along with the highest quality equipment to service your vehicle. Our Dealership is focused on one thing only...Your Complete Satisfaction. 

We've been servicing Fords here on the North Coast for over 100 years. Our service manager Robert Barrera has over 15 years experience servicing vehicles in Humboldt County to make sure that you are taken care of courteously and professionally.

Our  technicians are factory trained specialists on Ford vehicles to make sure your service is performed promptly and done right. We don't just service Fords but all other makes and models as well.

We offer drop off and pick up of your vehicle (subject to time and distance.)  

Stop by our Service Center for all your routine maintenance needs such as tires, brakes and oil changes. They'll get you in and out, even if you don't have an appointment.


Your privacy is important to us.

Our Dealership takes your privacy seriously and does not rent or sell your personal information to third parties without your consent. Read our privacy policy.


Harper Motors

4800 Hwy. 101 North
Directions Eureka, CA 95503

  • Sales: (707) 443-7311
  • Service: (707) 443-7311
  • Parts: (707) 443-7311

Service Hours

  • Monday 7:30am-5:30pm
  • Tuesday 7:30am-5:30pm
  • Wednesday 7:30am-5:30pm
  • Thursday 7:30am-5:30pm
  • Friday 7:30am-5:30pm
  • Saturday Closed
  • Sunday Closed