Welcome to Harper Motors

Car Shopping Made Easy

Welcome to Harper Motors

Harper Motors is proud to be one of America's oldest automobile dealerships. Established in 1912 in Eureka, California , we are a true family business. Founder, Harvey M . Harper , traveled from Arizona to Eureka with his family in a 1912 Ford Model-T to settle and begin his Ford dealership in downtown Eureka, located approximately 250 miles north of San Francisco. 

Today, great-grandson Trevor Harper oversees the operation that has been serving the North Coast for over 100 years. The dealership is located between the cities of Eureka and Arcata on Highway 101 along California's scenic north coast. Harper Motor's trademark 1947 Alan Herschell carousel is visible from the freeway. We are also a leading used cars dealership in Eureka, CA and the nearest Ford dealership for Humboldt County residents.

From the moment you walk into our showroom, you'll know our commitment to Customer Service is second to none. We strive to make your experience with Harper Motors a good one - for the life of your vehicle. 

Whether you need to Purchase, Finance, or Service a New or Pre-Owned Ford, you've come to the right place. Call 888-902-7586 for your No-Obligation Internet Price Quote from our Internet Department.

Want to Talk Auto Finance?

When it comes to financing, that's where our car loan and Ford specialists step in. We're here to help you by going over every option clearly, and will work hard to find the right plan for you. Whether adding accessories or protection packages, or figuring out the final details of your loan or lease package, let us guide you along the way.

We Keep You Going

Harper Motors is also by your side whenever you need any car service and repair work done in Eureka. What's more, our auto parts team would be happy to get you whatever you need to keep your Ford vehicle on the road for many miles to come.

Get in Touch

  • Contact Our Sales Department: (707) 443-7311
  • MondayClosed
  • Tuesday8am-7pm
  • Wednesday8am-7pm
  • Thursday8am-7pm
  • Friday8am-7pm
  • Saturday9am-6pm
  • Sunday11am-5pm
  1. Harper Motors

    4800 Hwy. 101 North
    Eureka, CA 95503

    • Sales: (707) 443-7311
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