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New Arrivals

  • 2021 Ford Mustang Mach-E Select Crossover

    2021 Ford Mustang Mach-E Select Crossove…

    • $46,495

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  • 2021 Ford F-150 XL Truck

    2021 Ford F-150 XL Truck V6 EcoBoost wit…

    • $45,900

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  • 2021 Ford F-150 XL Truck

    2021 Ford F-150 XL Truck V6 EcoBoost wit…

    • $45,900

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  • 2022 Ford Superduty F-350 Lariat Truck

    2022 Ford Superduty F-350 Lariat Truck P…

    • $86,399

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  • 2021 Ford F-150 Raptor Truck

    2021 Ford F-150 Raptor Truck V6 EcoBoost…

    • $98,169

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Welcome to Harper Motors

Harper Motors is proud to be one of America's oldest automobile dealerships. Established in 1912 in Eureka, California , we are a true family business. Founder, Harvey M . Harper , traveled from Arizona to Eureka with his family in a 1912 Ford Model-T to settle and begin his Ford dealership in downtown Eureka, located approximately 250 miles north of San Francisco. 

Today, great-grandson Trevor Harper oversees the operation that has been serving the North Coast for over 100 years. The dealership is located between the cities of Eureka and Arcata on Highway 101 along California's scenic north coast. Harper Motor's trademark 1947 Alan Herschell carousel is visible from the freeway. We are also a leading used cars dealership in Eureka, CA and the nearest Ford dealership for Humboldt County residents.

From the moment you walk into our showroom, you'll know our commitment to Customer Service is second to none. We strive to make your experience with Harper Motors a good one - for the life of your vehicle. 

Whether you need to Purchase, Finance, or Service a New or Pre-Owned Ford, you've come to the right place. Call 888-902-7586 for your No-Obligation Internet Price Quote from our Internet Department.