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Shop New Ford Trucks & SUVs for Sale in Eureka, CA

Looking for a new 2025 Ford F-150, F-350, Escape, Explorer, Bronco Sport, or Ranger in Eureka? At Harper Motors, we make it simple to browse and buy your next Ford - all from the comfort of your home.
Whether you're in Crescent City, Arcata, or McKinleyville, our inventory includes popular Ford trucks and SUVs ready for test drives today. Use our online search tools to:
Compare trim levels and prices

Filter by color, drivetrain, or MPG

View detailed photos and vehicle specs

Why Buy From Harper Motors?

Local Ford dealer serving Eureka and the North Coast

Transparent pricing and financing options

Certified sales team that knows Ford inside and out

Test drive your perfect vehicle

Need help choosing the right model? Contact us online or call to speak with a Ford specialist - we'll help you compare features, packages, and pricing to find the perfect fit.

Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied. All vehicles are subject to prior sale. Price does not include applicable government fees and taxes, finance charges, electronic filing charges, dealer documentation fee of $85 and emission testing charges

WARNING: Operating, servicing and maintaining a passenger vehicle or off-highway motor vehicle can expose you to chemicals including engine exhaust, carbon monoxide, phthalates, and lead, which are known to the State of California to cause cancer and birth defects or other reproductive harm. To minimize exposure, avoid breathing exhaust, do not idle the engine except as necessary, service your vehicle in a well-ventilated area and wear gloves or wash your hands frequently when servicing your vehicle. For more information go to www.P65Warnings.ca.gov/passenger-vehicle.